 新南威尔士州美术馆The Art Gallery of New South Wales  video: https://mp.weixin.qq.com/mp/readtemplate?t=pages/video_player_tmpl&action=mpvideo&auto=0&vid=wxv_3448705663755517957 The Art Gallery of New South Wales, founded in 1872 as the New South Wales Academy of Art, suffered from a fragmented brand architecture. Addressing this through a rationalised and simplified system, and reinforcing the master brand across all Gallery collateral became a central part of developing of a new brand identity which would support a repositioning strategy that moved the gallery towards a meeting point and cultural hub. Created by Mucho, the introduction of strict type and colour palette, and a dynamic graphic device function as a frame in which to hold a large of collection artworks, an ongoing series of events and exhibitions, and operate as a gesture of framed space in which to inhabit and interact with artworks and ideas. 新南威尔士美术馆成立于 1872 年，当时名为新南威尔士艺术学院，品牌架构支离破碎。通过合理化和简化的系统来解决这个问题，并在所有画廊附属品中强化主品牌，成为开发新品牌标识的核心部分，该标识将支持重新定位策略，将画廊推向交汇点和文化中心。由Mucho创建，引入了严格的类型和调色板，以及动态图形设备，作为一个框架，在其中容纳大量收藏艺术品、一系列正在进行的活动和展览，并作为框架空间的一种姿态，在其中居住在艺术品和想法中并与之互动。    video: https://mp.weixin.qq.com/mp/readtemplate?t=pages/video_player_tmpl&action=mpvideo&auto=0&vid=wxv_3448708131767877633    video: https://mp.weixin.qq.com/mp/readtemplate?t=pages/video_player_tmpl&action=mpvideo&auto=0&vid=wxv_3448706672116531201         ©️归品牌方所有 仅作交流分享 禁止商用   |
